Iconic Identities
Intelligent Branding for Enhanced Visibility in Fashion's Digital Age
NOVEMBER 19, 10AM EST
Join us for an exclusive masterclass with ALTRA, founder and creative director of ALTELIER and ALTERRAGE. This session is designed for fashion tech professionals and creators looking to elevate their branding strategy. In today’s dynamic and oversaturated market, standing out is essential.
——> We’ll provide you with the tools to enhance your brand’s visibility by aligning your identity across digital and physical spaces <——
Key Focus: Discover how to establish a recognizable brand that resonates with your target audience, ensuring that your messaging and aesthetic are cohesive across all platforms.
What You'll Learn:
Techniques to enhance brand recognition in both digital and physical environments.
Strategies to refine your brand's identity, making it memorable and impactful.
Hands-On Activity: Participate in an interactive exercise where you'll audit and refine your brand identity, ensuring that it shines brightly in the crowded fashion landscape.
Don’t miss this opportunity to transform your brand into an iconic presence in the fashion tech community!
Lauren Kacher, known as ALTRA, is a design consultant in digital innovation with 15 years of experience in Paris, London, and New York. She has collaborated with top fashion houses like LVMH, Saint Laurent, and Loewe, driving sustainable practices that have added over €3 million in annual revenue.
In 2019, ALTRA founded ALTERRAGE, the first web3-based designer label to pioneer METARALITY—a visionary approach that merges physical (IRL), augmented (ORL), and digital (URL) fashion for minimal environmental impact. ALTERRAGE’s collections have been featured globally, including in The New York Times, Jing Daily, and the Interline.
Through her ALTELIER initiative, ALTRA equips fashion leaders with the Brand SMART™ Methodology, enabling them to scale efficiently, reduce costs, and secure a sustainable, socially responsible legacy.