Weaving the Future of Fashion Fabrics

From digital to physical, textiles run the entire journey of the garment from the first moment of sourcing to hanging on the rack on the shop floor. 

This MASTERCLASS with Frontier.Cool follows the life of a textile and explores how AI is rapidly changing how companies source, create, and manage textiles in the fashion industry with integrated physical & digital material library management, AI-based digitization, AI-powered search, vendor and brand portal collaboration, and PLM integration.

From luxury brands to independent creatives, there are exciting new opportunities for expressing design more effectively through the futurization of the life of fabrics.

Join us on March 18, 10AM EST with James Costa from Frontier.Cool as we explore technologies that change the way we interact with fabrics.

Live streamed on the Digital Fashion Week Roku Channel: for more information on how to find it on ROKU, watch this video

Digital Product Passports

What Happens When You Have a Wardrobe Full of Data?

January 21, at 10a EST. MEMBERS ONLY

🏃‍♀️🏃‍♀️ Coming soon to ROKU

In this edition of Digital Fashion Week’s exclusive Masterclass Series on Tuesday, Jan. 21 at 10am EST/4p CEST, the discussion will focus on the opportunities for creativity, marketing and business growth in the face of regulation. While Digital Product Passports are in the process of being regulated by the EU, this will affect all brands who are selling in Europe. But more than regulation, this is an opportunity to connect with the consumer and leverage the connection to build stronger relationships and increase sales. Whether you are a global or independent brand there is much to learn about DPPs and how they can help grow your business.

Alexandra Maslova

SmartDPP and SEAMM Co-Founder & CEO, Alexandra Maslova, has worked in the fashion industry for more than a dozen years. She created her first fashion e-commerce website at age 17.
After studying fashion communication at Central Saint Martins Fashion, Alexandra Maslova held different positions in the industry including PR, marketing, production, retail, e- commerce as for large groups as Inditex to smaller brands and multi brand stores - before being appointed as CEO by SEAMM Board of Directors. She is now on a mission to bring sustainability to the fashion industry through innovation and technology. The demand for Digital, and especially phygital Fashion, is undeniable and SEAMM is now at the forefront.

Leslie Holden

Leslie Holden is a co-founder of The Digital Fashion Group (TDFG), an organization dedicated to equipping fashion professionals with digital skills. With a career spanning academia and industry, Holden has extensive experience across the fashion value chain. At TDFG, he advises organizations on digital developments, focusing on sustainability and innovation. He previously led the Amsterdam Fashion Institute, driving curriculum digitalization. Holden's commitment to fashion extends to mentorship and advisory roles for various organizations. He is a respected speaker and holds a degree from The Royal College of Art. His career is dedicated to advancing fashion through innovation and education, positioning him as a key figure in the digital fashion movement.

Iconic Identities: Intelligent Branding for Enhanced Visibility in Fashion's Digital Age  

 Lauren Kacher, known as ALTRA, is a design consultant in digital innovation with 15 years of experience in Paris, London, and New York. She has collaborated with top fashion houses like LVMH, Saint Laurent, and Loewe, driving sustainable practices that have added over €3 million in annual revenue.

In 2019, ALTRA founded ALTERRAGE, the first web3-based designer label to pioneer METARALITY—a visionary approach that merges physical (IRL), augmented (ORL), and digital (URL) fashion for minimal environmental impact. ALTERRAGE’s collections have been featured globally, including in The New York Times, Jing Daily, and the Interline.

Through her ALTELIER initiative, ALTRA equips fashion leaders with the Brand SMART™ Methodology, enabling them to scale efficiently, reduce costs, and secure a sustainable, socially responsible legacy.