New York . London . Paris

September 2024 dates

September 6-7: New York

September 13: London

September 27: Paris: PHYGITAL RUNWAY

Across three cities and in parallel with traditional fashion weeks, Digital Fashion Week is a lens through which we view the future of fashion.

Under the three pillars of thought-leadership, innovation and creativity, Digital Fashion Week disrupts the traditional notions of the role of fashion by dropping the barrier between the runway and the audience. Fusing leading edge Web 3.0 technology with A-list independent designers, we create immersive phygital experiences from IRL to URL.

The Runway

Fashion has always been more than the latest silhouette, it is an art form that draws on cultural texture overlaid with eclectic creative and technical skills to support self-expression – the unique story of each individual. Layering the digital and physical allows us more rich and nuanced opportunities to tell a brand story. 

A hologram runway show redefines expectations as an immersion-first path forward for the fashion industry. The giant digital avatars simulate the fluid movements of models via real time motion capture on the runway.

The Phygital runway explores a brand’s strategic journey exhibiting simultaneous digital and physical fashion in a seamless layered experience. With 3D assets ranging from augmented reality to digital twins in Sandbox and Unreal Engine tools, brands show not only a traditional runway collection, but an evolved vision of customer engagement and the relationship of fashion with the games industry.

Beyond the Runway

While fashion shows engage our senses and imagination, the talks and panel discussions provide thought leadership by exploring innovation in the fashion industry from concept to consumer. A well-curated cast of fashion tech leaders and industry experts dive into the strategy talks and discussions that unpack the real vision, value and ethics behind the hype in a rapidly changing industry.

Locations:

NYC: Fashion Institute of Technology

London: Epic Games

Paris: XYZ Paris at Station F